WATERFALL COUNSELING
REBRAND & WEBSITE DESIGN
BRAND BOARD
The color blue is often associated with calmness, stability, and tranquility. It is a cool color that is commonly linked to feelings of serenity and peace. Here are some common associations and psychological effects of the color blue:
Calmness and Relaxation: Blue has a calming effect on the mind and body. It can help reduce stress and promote a sense of tranquility.
Trust and Security: Blue is often associated with trustworthiness and reliability. It can convey a sense of security and stability, which is why it is commonly used in corporate logos and professional settings.
Intelligence and Focus: Blue is also linked to intelligence and mental clarity. It can enhance concentration and focus, making it a suitable color for study environments.
Serenity and Peace: Blue is reminiscent of the sky and the ocean, evoking a sense of peace and serenity. It can create a soothing atmosphere and promote relaxation.
Confidence and Authority: Darker shades of blue, such as navy or royal blue, are often associated with authority and confidence. These shades can convey a sense of professionalism and competence.
Coolness and Efficiency: Blue is a cool color, and it can create a perception of coolness or efficiency. It is often used in settings where a sense of cleanliness or productivity is desired, such as hospitals or office spaces.
LOGO
Current logo is confusing as brand representation. It symbolizes a road, and while roads represent navigation and motion, it doesn’t connect to waterfall/ebb and flow.
Consider option two, (or another). A ‘W’ in the form of a waterfall, representing motion and connecting the brand name with imagery.
*Logo design not included in website design pricing. No obligation to use.
WEBSITE HOMEPAGE
Think of your website's homepage as the main entrance to your house. It's the first thing people see when they visit your website, like a front door. Your homepage has a few important jobs:
Introduction: Your homepage introduces your website and tells people what it's all about. Just like a sign or a welcome mat at the front door, your homepage shows your logo, tagline, and important information that represents your brand.
Navigation: It helps visitors find their way around your website. Imagine arrows or signs in a house that guide you to different rooms. The homepage has a menu or links that take people to different sections of your website so they can find what they're looking for easily.
Important Stuff: Your homepage shows off important things you want people to notice. It's like displaying your favorite items or things on a shelf. For example, you can showcase new products/services, or recent blog posts to catch people's attention and make them interested in exploring more.
Trust and Professionalism: Just like a well-decorated and organized house gives a good impression, a well-designed homepage makes your website look trustworthy and professional.
Action Time: Your homepage encourages visitors to take action. It's like asking your guests to do something specific, such as signing up for a newsletter or making a purchase. Your homepage should have a call to action that tells people what to do next.
Removed the logo as it was redundant to say ‘Waterfall Counseling’ again so close to the main navigation.
Removed “Get the life you deserve” because it was “spaghetti on the wall”. Too much for the header section.
HEADER
The value proposition is your “brag” that ties into your brand proposition: What makes Waterfall Counseling the best? What you’ll do for your clients and why they should care. It’s the answer to “What will this provider/service do for me? Why should prospective clients choose Waterfall Counseling over another provider/service?
The first line (white text) is your value proposition. The second line (bright blue text) is your brand proposition.
*Copywriting is an example. Feel free to change this using your own copywriting.
VALUE PROPOSITION & BRAND POSITIONING
Original waterfall Site/Branding
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I will add to this page as needed.